Technical Clarity Business Results

Strategic AI consulting and technical leadership delivering measurable outcomes for enterprise organizations.

You bought into AI. Where’s the payoff?

You're not alone. Many companies have invested heavily in AI, but the results haven't lived up to the promise.

It made sense to start by building tools, testing models, and launching pilots. But those tools are often overtaken by the next release from OpenAI or Google. Internally, teams are overwhelmed. Adoption is slow. People are tired of having yet another AI tool dropped on their desk.

This isn’t just your experience.

74% of companies struggle to unlock value from AI.
42% of AI projects fail outright.

Sources: BCG 2024, S&P Global/CIO Dive 2024

It’s no wonder your teams feel fatigued. The pace is relentless, the tools keep changing, and the pressure to keep up never lets up.

We understand. And we can help.

Turning AI into a Core Competence

The only defensible strategy is to invest where the giants can’t: your people and your data.

No one understands your business better than your people. Imagine building an internal AI culture where teams know how to use AI to solve real problems.

Repetitive tasks disappear.

People get back time for the work they care about.

Teams look forward to new AI tools because the last ones actually helped.

Momentum builds. Confidence grows. Like a flywheel, it starts slow, then becomes unstoppable.

That’s when AI becomes your competitive advantage.

Our Approach to AI Transformation

We start with your people, not tools. We enhance the ones you have, so the people who understand your business can deliver exponentially more value with AI.

We've delivered these results at US private equity firm ESW Capital (2022-2025):

Staff spend 73% of their time using AI tools
92% of production code is AI-generated
2x productivity gains across teams
50% faster time to market

AI Strategy & Leadership

Fractional CTO services to advise and guide your organization through the AI transformation journey. We help leadership teams align on vision, identify opportunities, and create sustainable AI roadmaps.

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Technical Assessment

A fixed-fee engagement to assess the current state of your business, project, or strategy. Our comprehensive evaluation provides actionable insights and a clear roadmap forward.

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Practical AI Training

Hands-on AI training to turn your staff into an AI powerhouse. Our CoreAI Training Programme builds lasting capability and delivers measurable business value — not just one-off projects.

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Who We Are

Expert guidance from seasoned industry leaders

Chris Hornby

Co-founder & Chief Executive

Chris leads our advisory services, helping organizations navigate the complexities of AI transformation. With 25 years of software experience, he specializes in embedding AI into real-world workflows to deliver measurable business outcomes.

Philippa Cameron

Co-founder & Chief Education Officer

Philippa, a former Cambridge University educator, leads our training division. She designs practical, hands-on AI training that empowers staff to apply AI directly to their daily work, building sustainable capability from the ground up.

Client Success Stories

Real-world examples of how our technical clarity delivers measurable business results

Technical Teardown

Ontology-Driven Analysis for Education

Alpha School (Austin, Texas) leveraged our ontology-based teardown methodology to design a "school of the future" with modern learning platforms.

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AI Strategy & Leadership

AI-Powered Bug Resolution

DevFactory (ESW Capital) explored the limitations of AI reasoning capabilities in complex software debugging scenarios.

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Cloud Optimization

96% AWS Cost Reduction

Ignite Systems (Trilogy Group) transformed legacy big data infrastructure to a modern, cost-efficient cloud solution with dramatic savings.

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