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LinkedIn Post

You don't get 10x faster by breeding better horses

by Chris Hornby

21 August 2026

You don't get 10x faster by breeding better horses. You invent the car.

And you don't get 100x faster by building a better car. You invent the aeroplane.

In my domain (software), we've already seen those jumps.

I'm convinced we'll see the same thing across all domains.

We see this already with clients:

Finding the place where AI lets you do the work completely differently is a real ah-ha moment.

It's not easy to find, but it's worth the effort.

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