Strategic Intent Statement

Five questions. One clear sentence your people can repeat in a breath.

About your organisation

Organisation name (appears at the start of your statement)

1. What is your AI ambition?

Choose the level that best describes where you want to be in 2–3 years.

Efficiency Do what we do, faster and cheaper

Enhancement Do what we do, better than before

Reinvention Do something new that wasn't possible before

2. Which levers matter most?

Select up to two. These shape the outcome in your vision statement.

Cost Reduce costs and improve margins

Revenue Grow revenue and win new business

Speed Move faster and reduce time to value

Quality Improve quality and reduce errors

3. Who needs to hear this statement?

Select all that apply.

Clients / Customers

Board / Investors

Internal Leadership Team

Frontline Employees

Regulators / Partners

Other

4. How will AI change your people's working lives?

This becomes your people commitment — how you'll look after your workforce.

Augmentation AI makes our people better at their jobs

Acceleration AI helps our best people do more

Transformation AI will change what our people do day to day

Not yet decided We'll develop this commitment as the programme matures

5. Organisation details

What is the primary change AI will drive?

Automate repetitive tasks

Accelerate decision-making

Improve customer experience

Generate insights from data

Enhance product and service quality

Reduce operational risk

Enable new products and services

Other

Who benefits most?

Our customers

Our employees

Our shareholders

Our partners

Target timeframe

3 months

6 months

12 months

18 months

2 years

3+ years

Your Strategic Intent

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Vision Statement

Answer the questions on the left to generate your statement.

People Commitment

Tip: Answer organisation details (Q5) to generate your draft. Review and refine — the goal is a statement your people can repeat in one breath.

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